2024 was all palms on deck for me and my crew at our company headquarters in Austin, Texas and it at all times makes me pleased to share the 12 months’s highlights that we made occur to higher serve you, our loyal associates and prospects! Being in a position to share private updates like these is one in all my favourite components of being a small, founder-led enterprise. So right here you go. Some of essentially the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Products (As seen on the Today present!)
I took a little bit of focus off of the face this 12 months and needed to supply some options for the skin in your physique in addition to a wellness product. These are so enjoyable and you've got been loving them!
- Wake Me Up Shower Spray – This one will completely stage up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is reworked right into a eucalyptus awakening. Seriously, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Bedside Body Balm – I needed one thing to go away on my bedside desk and apply to my palms, cuticles, toes (with socks), so I created this yummy balm. It melts into the skin superbly with out leaving a greasy mess. I do know you’ll find it irresistible.
- Back & Body Buffing Towel – I'm completely obsessive about exfoliating the physique for super-smooth skin, conventional physique scrubs that you must scoop out of a jar aren’t at all times sensible to make use of. Say hiya to a straightforward technique to slough off dry skin cells throughout your complete physique, together with hard-to-reach areas just like the again. I take advantage of this twice per week and comply with with physique oil and my skin feels completely unbelievable.
We Launched a New Eye Creme (Hello to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed so much in right here with the 4 primary issues the skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested so much, “Renée, do eye lotions actually work?” Yes and here is why.
If you’re in Austin, we additionally launched in-store decide up. When you take a look at on-line, you at the moment are in a position to choose that possibility and are available say Hi to our crew!
We Won Two Beauty Awards!
Rest Day Masque gained an Allure Best of Beauty award for “Best Overnight Mask”. While there are a lot of magnificence awards on the market, Allure is the OG and actually the equal of successful an Oscar! (Better Than Balm gained final 12 months!)
Our new Bedside Body Balm gained a People magnificence award in order that was very thrilling, too. It is such a pleasure to share my professional formulation with you. Each one is crafted with love and care, from my palms to your skin, for actual outcomes.
Our 2024 Best Selling Products Were…
In this order.
- Anti Bump Solution
- Vitamin C&E Treatment
- Skin Recovery Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Control Cleanser
- Weightless Protection SPF 30
- Triple Berry Smoothing Peel
- Rapid Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise had been shipped to 37 international locations! And we've obtained over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000's of faces and listening to individuals’s skin considerations over the previous 35 years. This is…The Renee Way.
Our Products Are Now Available For Purchase in Spas and Med Spas
The largest information of the 12 months…for the primary time EVER, our merchandise at the moment are being offered by estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, need to expertise our merchandise in actual life. To contact, to scent, strive one thing new and maybe get a Renée Rouleau facial, is one thing you will have been asking for.
I've turned down so much of alternatives to have my line offered elsewhere. Big field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not occupied with following the trail of so many manufacturers the place the main focus then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have traders respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about numerous this on the Glossy podcast.) But, the considered having my merchandise out in the actual world (vs simply on-line) could be very thrilling and I couldn't have chosen the appropriate individuals to characterize my line — estheticians and educated skincare professionals. These are my individuals and I'm simply so excited!
We have 22 PRO companions to this point and that listing is rising the entire time. It’s a brand new space of enterprise for us so we're taking it gradual for the second. See where to buy Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Team
Speaking of estheticians, again after I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. When we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get numerous new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve numerous roles reminiscent of new product growth, buyer care, social media and advertising and in the end, to serve you higher. We have not too long ago employed estheticians Amanda and Maddie who you'll work together if you call or email us. We’re at all times right here to offer that private contact.
Me and my esthetician crew. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have at all times been a part of my success — those that contact faces and actually perceive skin on a deeper stage. We converse the identical language. If you're an esthetician and want to be notified after we are hiring, apply here.
We Celebrated 28 Years of Renée Rouleau Skin Care
Always a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others turn out to be extra assured of their skin and am simply actually grateful that your help nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thank you, actually. Here’s a fun throwback video.
The ‘FLO-vember’ Challenge Tradition Continues
As a lot of you already know, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Every 12 months in November (his birthday month) when he was alive, we did ‘The FLO-vember Challenge” the place we dedicated to a well being objective and did it on daily basis for the month. (We often did burpees, ugh!) Me and the crew have continued this custom and it’s at all times a reminder of the significance of fine well being and retains his spirit round. I do know he's proud.
Estheticians and Dermatologists Unite
One of the issues I really like most about being within the magnificence business is the individuals I get to fulfill and study from. This business has a number of the brightest, most modern, inventive individuals, and I by no means get bored with studying from them.
A giant spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What is tremendous cool about this summit is that it brings estheticians and dermatologists collectively. This could be very uncommon. We all have the identical objective, which is to assist enhance lives by bettering skin however our approaches could be completely different and we haven’t at all times performed effectively collectively within the sandbox.
This is now altering and we've a newfound respect for each other for the way we view and deal with skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I'll once more be the co-chair subsequent 12 months so if you're a licensed skincare skilled, please be a part of me.
What You Can Expect in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small method, I've touched your life. #TheReneeWay
You’re in one of the best palms.
XO,
Renée
Celebrity Esthetician & Skincare Expert
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 35 years researching skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skin care knowledgeable has created a real-world resolution — merchandise which can be formulated for nine different types of skin so your face will get precisely what it must feel and look its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate skin practitioner we all know.”