Every 12 months, I really like wanting again on the milestones, the teachings, the pivots, and the individuals who made it magical. 2025 introduced progress, refinement, and a deeper reference to each our clients and our Expert Esthetician PRO Partners. It was a 12 months rooted in hands-on care, training, and group.
Here is a glance again on the moments that formed the 12 months at Renée Rouleau and a peek at what I’m engaged on.
29 Year Celebration
Pinch me. We celebrated our 29 12 months anniversary this 12 months and it’s loopy to suppose I’ve been touching faces (over 25,000 of them) for nearly FOUR a long time. And I can truthfully say that I nonetheless love what I do! This milestone is a testomony to the unbelievable purchasers, distributors, companions, and crew members who've been a part of the journey. Read all about the history of our company.
New Product Launch for Hyperpigmentation
This 12 months we launched our HyperFix Fading Toner which introduced an overwhelming quantity of enthusiasm, shortly promoting out inside three weeks and changing into one in every of our top-selling merchandise of the 12 months. Wow! This product displays our dedication to results-driven formulation that really feel luxurious within the hand and highly effective on the skin. Its distinctive mix targets hyperpigmentation whereas offering a silky, soothing texture you possibly can really feel each time you apply it. It is really so good and our clients and esthetician PRO Partners are loving it.
Your Most Loved Products of 2025
The best-selling merchandise of the 12 months had been…
- Anti Bump Solution
- Vitamin C&E Treatment
- Skin Recovery Lotion
- AHA/BHA Blemish Control Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Rapid Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Rapid Response Detox Masque
These are the formulation your arms reached for many, the textures you trusted, and the outcomes you would really feel from first utility. Proven, private, and designed to fulfill skin precisely the place it's.
New Skin Type Quiz
My journey as an esthetician started with one easy query, in the event you don’t know your skin kind, are you even getting outcomes? This 12 months we developed and launched an all-new Skin Type Quiz into one thing excess of a easy questionnaire. We put our coronary heart into it and I can truthfully says it’s so good. It offers you a personalised session, full with deeper insights, tailor-made steering, and a custom-made Action Plan that mirrors the expertise of sitting within the remedy room with me, an Expert Esthetician!
Quicker Customer Service Response
As a lot as our firm was constructed on private contact, this 12 months we pulled in an AI help software to assist reply fast questions you might have. This is very useful on weekends once we’re out of workplace and also you want some steering. What I like concerning the software is that it's going to attempt that will help you, however in the event you require additional info, you possibly can all the time select to contact us, and we'll reply very first thing Monday morning. While it presents immediate assist, it by no means replaces the hands-on care of an actual Expert Esthetician. Instead, it really works alongside human experience to make sure you all the time really feel supported, knowledgeable, and guided at each step of your skincare journey.
And in the event you really need private consideration, you possibly can all the time ebook a virtual skincare consultation with an actual Expert Esthetician.
An All New ReneeRouleau.com Experience
We additionally simply launched a brand new website to really feel just like the hands-on, esthetician-guided expertise we’re recognized for.
Here’s what you possibly can count on…
1. Expert help at each step. It seems like having a skincare professional by your aspect, guiding, explaining, and serving to you select what your skin really wants. Learn extra about our product line and my philosophy.
2. An expertise that mirrors what our estheticians do finest, take care of your skin with hands-on experience.
3. Real skin, actual outcomes paired with my in-depth how-to’s, skin ideas and product suggestions to information you each step of the best way.
4. We’re particularly proud to focus on our PRO Partners, reinforcing our mission to carry professional-level recommendation from Expert Estheticians immediately to each buyer.
We additionally made purchasing simpler than ever by including PayPal, Apple Pay, and Google Pay. Browse the new website and tell us what you suppose.
(Thank you to my crew! This was a labor of affection that actually raises the usual!)
More Expert Hands, One Mission
Our Renée Rouleau PRO Partner community grew to 60 trusted Expert Estheticians nationwide, increasing the Renée Way into extra remedy rooms than ever. Each partnership strengthens the connection between skilled experience and at-home care. See where to get your hands on Renée Rouleau products.
This dedication to skilled training additionally introduced me again to the stage as co-chair on the Science of Skin Summit, the place I shared evidence-based insights on zits and superior methods from the remedy room.
Education to Support You in Your Skin Journey
Education is on the coronary heart of what we do. This 12 months, we hosted interactive webinars on subjects like glass skin, acne, and hyperpigmentation, giving our clients a technique to study skilled methods and perceive their skin.
We additionally welcomed small teams of PROs for in-person training with one of our chemists, specializing in tactile studying in order that they depart outfitted to raise each remedy. (We had one in every of our chemists with us, and it was so enjoyable to have playtime within the lab.)
We additionally launched the Renée Rouleau PRO Exclusive Partner Community, referred to as The Circle of Hands, connecting Expert Estheticians with sources, stay trainings, and ongoing help, bringing skilled steering nearer than ever. It’s simply so enjoyable for me to attach with estheticians…these are my folks! Apply to become a PRO Partner.
In the Media
A very enjoyable second for me this 12 months was sharing the actual cause I moved to Texas in a Texas Monthly function. While many assumed it was all enterprise, let’s simply say…it was a sure soccer quarterback could have performed a task. (And he ultimately grew to become my shopper and makes use of our merchandise to at the present time!) Being featured gave me the prospect to share not solely my private story but in addition the philosophy behind my strategy to skincare, highlighting why customized, hands-on care has all the time been on the coronary heart of my work. Read the Texas Monthly feature.
I additionally was interviewed on a number of podcasts to debate many issues…skin, enterprise, grief, resilience, and the fantastic thing about changing into. These conversations allowed me to attach with a wider viewers and share insights concerning the emotional influence of skincare.
I used to be additionally interviewed just a few instances sharing how I look after Sabrina Carpenter’s skin and her favorite products. Read The Quality Edit, Pop Sugar Beauty and Daily Mail.
A Thoughtful Move
In Austin the place Renée Rouleau relies, we downsized to a smaller workplace and warehouse, a strategic transfer that permits us to handle all of the financial shifts from tariffs. (Trust me after I say, we've been affected in a large means.) This additionally required us to make considerate (and typically troublesome) selections, together with phasing out choose merchandise to guard the long-term well being of our firm.
I do know these modifications affected a few of you, particularly these whose favourite merchandise had been now not accessible, and I'm really sorry in your frustration and disappointment. I get it. Please know that discontinuing merchandise isn't one thing I need to do, however the minimums for customized formulations are extremely excessive, and merchandise have an expiration date so when one thing doesn’t transfer very quick, we're compelled to make sure selections.
Care Beyond Skin
Giving again is woven into the material of our model. In 2025, we supported communities affected by the devastating California wildfires, offering $10,000 in reduction funds. Supporting these in disaster isn't just a line on a web page. It is a part of our dedication to utilizing our platform and sources to create a constructive influence and look after the broader group.
The Way Forward
With our crew settled into our new residence and our methods refined, we're coming into 2026 with extra readability, creativity, and objective than ever earlier than.
With that being stated…we hope to launch 3-4 new merchandise in 2026, assuming all testing goes nicely. These merchandise are formulated to unravel actual skin considerations and I do know you'll love them. Think luxurious textures, sensorial experiences that delight, and outcomes you possibly can really feel from the very first utility. At the identical time, we’re persevering with to reimagine the way you work together with the model: from looking our website to purchasing and receiving customized suggestions, each touchpoint is being refined to really feel smoother, easier, and extra intuitive, guaranteeing your expertise is as seamless because the outcomes.
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small means, I've touched your life. #TheReneeWay
You’re in the perfect arms,
Renée + crew
Celebrity Esthetician & Skincare Expert
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 35 years researching skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skin care professional has created a real-world answer — merchandise which might be formulated for nine different types of skin so your face will get precisely what it must feel and look its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate skin practitioner we all know.”